![]() ![]() ![]() The first episode of the show was aired on Aug 4, 2019. Read Also: ZEEL moves with time rolls out two-year skill development program ‘Embark’Īs part of this year’s show, Nihar Naturals and Zee Bangla will air a series of four episodes on a weekly basis celebrating real life ‘Akai Aiksho’ women. Nihar Naturals is the perfect embodiment of this Akai Aiksho spirit with the promise of strong hair for these strong, extraordinary women who we are celebrating as part of this show", Koshy George, chief marketing officer, Marico Limited, said. “The second season of the show aims to reach out to a much larger set of young, modern Akai Aiksho women who can be the torch bearers of change in the society and evoke more such stories of inner strength. Vidya has long been associated with the brand and is the perfect embodiment of the Nihar Akai Aiksho woman. The final episode of the show will also have Nihar Naturals’ brand ambassador, Vidya Balan, in conversation with all the women whose stories are part of this year’s season. The 1st season of the Akai Aiksho campaign last year showcased and rewarded several extraordinary stories of such women - be it Bengal’s first woman taxi driver who struggled to make ends meet but still didn’t give up or the social reformer who works with jail inmates to educate them through music and art all of these are women worthy of being celebrated as Akai Aiksho. Akai Aiksho, which means ‘one with the power of a hundred’, is the brand’s annual property that celebrates inspirational stories of women who have overcome all odds to showcase their inner strength and make a visible change in the society. After the debut season of Akai Aiksho last year, Marico’s Nihar Naturals is back with the 2nd season of the show in association with Zee Bangla. ![]()
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